Though the research shows that professional photography will sell a house faster and for more money, we all know that if you price a listing correctly in this low inventory market, it will sell.
So, why then go the extra mile and invest in high quality real estate photos and videos for all your listings at all price points?
Because you can’t afford to put anything out there with your name on it that is not excellent. Potential sellers, including the ones that are considering listing their high-priced properties with you – are looking at your online and print marketing. They are evaluating your professionalism and effectiveness based on what they see when viewing your current listings.
Because the visual representation of the properties you list gets the attention of other potential sellers in your niche or area. When they see that you always use professional photos and videos, they will know you are serious about your business.
Homes that use a professional photographer for their listing on average sell $11,000 over market value and sell 50% faster than homes with standard photos. Studies have shown that 98% of homebuyers judge whether or not to walk through a property by first seeing the listing photos online.
The top echelon of agents are always focused on their brand. High-quality photography products speak volumes about your brand and your professionalism!
After you have negotiated a commission percentage from your sellers, you need to prove that you’re worth the demanded amount. When you use professional photography for that listing, those photos will represent your brand and who you are as a realtor.
If your photos look amazing, then you look amazing! That also goes to your seller because chances are, other listing around them will not look as good. Especially when you include drone photography and video with your listing.
What is rarely mentioned about listing content is that it can attract more sellers. In working with realtors for a living, I’ve heard on numerous accounts that professional photos and video, have attracted more sellers bc they see the value in using a competent agent to list their home.
If you want more sellers, hiring a professional photographer might be your best investment for creating more work for yourself.
You need someone that doesn’t just collect money from you. Wouldn’t it be great to be just as close to your photographer as you are with your lender?
You need to be able to rely on you photographer , one that always shows up on time and is consistent with their work. Or for listings that a seller agreed to and you better start now or they won’t list with you.
Pay attention to how your photographer interacts with your clients. You’ll want someone that is supportive of what you do and can vouch for your expertise on your behalf when you leave the room.
This can tie closely to price, because cheap photographers will not be motivated to keep long term relationships and push through your hard times when you need them most for your listings.
Photographers who advocate for you and are with you throughout your listings make great business partners for you and really help build your brand and business.
Spending a little extra money for amazing real estate photos and marketing content, will more than pay for itself in the long run.
Professional photos will help sell your listing quicker, for more money, and make you look amazing to attract more buyers and sellers to your business.
Real estate photography is not just and unneeded expense—it’s just as important to have professional photos as it is to pay for a website, MLS dues, and marketing material.
If you are a Realtor looking for the best quality at affordable prices, we are your go-to partner, offering the very best value in the area for real estate photos and videos.
Did you know? 92% of mobile video consumers share videos with others, according to Invodo.
Americans – and people around the world – are voraciously consuming video, and you can (and should!) be harnessing this for your residential real estate sales and to grow your brand.
Consumers choosing a Realtor or a home to see are no exception. National Association of Realtors (NAR) research shows us that 80% of buyers and sellers say they would prefer to work with a Realtor who does video marketing.
Plus, 85% of sellers say they would rather LIST with an agent that will create a walk-through video to market their home!
Of course, producing quality content is key to success with video, and the DIY approach doesn’t work very well for most Realtors when it comes to listing walk-through videos. There are a number of barriers: technical skills, equipment expenses, editing needs… these can all make it seem daunting. The quality of your video reflects on you as a marketing pro.
But don’t let these factors keep you from getting into the video content marketing game, because we are here to help. We produce high-quality full-motion real estate walk-through videos that are:
Professionally-shot using high-end equipment, properly exposed, and stabilized (not wobbly!).
Professionally-edited, properly sequenced, set to music, and incorporate professional post-production values (like cuts and speed ramps) for polish and effectiveness.
Branded with your name and company (if desired).
For a little extra you can also add aerial/drone video footage to grab viewers attention and showcase the area.
The best part? All of this is completely affordable for Realtors. Our combined photo-video packages start at just $270 (teaser) or $350 full walk thru. (This includes your HDR still photos for MLS!). Check out our pricing page for more info.
What are you waiting for? Bring your real estate business – and your income – to the next level with compelling, high-quality listing videos!
Call us today at 678-822-8501 – or request a shoot online – to get yours booked. We specialize in professional photography and video, and we know the importance of these services for your business.
Using a professional real estate photographer can be a key factor in growing your brand in the competitive world of real estate. Here are a few reasons why:
High-quality images: A professional photographer has the equipment and expertise to capture stunning images of your properties. These images will showcase the property in its best light, making it more appealing to potential buyers and renters.
Increased online visibility: With high-quality images, your properties will be more likely to stand out online and attract more views. This increased visibility can lead to more leads and ultimately more sales or rentals.
Professionalism: Using a professional photographer demonstrates to your clients that you are committed to providing a top-notch experience. This level of professionalism can help you stand out from your competitors and attract more clients.
Enhanced brand image: High-quality images of your properties will reflect positively on your brand and help you build a reputation for quality and attention to detail. This can be especially important for luxury properties where presentation is key.
More efficient marketing: A professional photographer can work quickly and efficiently, capturing all the essential images in one session. This saves you time and ensures that your properties are marketed in a timely manner.
In conclusion, using a professional real estate photographer can be a valuable investment that can help grow your brand and drive more business. So, if you are looking to take your real estate business to the next level, consider working with a professional photographer to help showcase your properties in the best possible light.